RENALDO ALCALA has a long list of talents and credits to his name. Most noteworthy, the accomplishment of being an entrepreneur for over a decade.
The owner of Sawdust Plus is a self-taught craftsman, that always credit his alma maters – St. Anthony’s College and MIC Institute of Technology (formerly Metal Industries Company) for his foundation.
You can say the degree of precision and perfection in his craft is sheer art.
He fell in love with gourmet desserts which was his first taste of business. Baking since the age of seven, he made the business official in 2005. His specialties included, Nanaimo Bars and pound cake.
Other decadent delights were millionaire bars and the most mouthwatering apple and lemon meringue pies you have ever tasted, all packaged in the most enticing manner.
His clients’ satisfaction acted as his catalyst to continue the flexible, rewarding and at times challenging entrepreneur lifestyle. However, in order to maximize sustainability he had to diversify his brand, since his largest customers and orders mainly came in at holiday time.
He has since passed on most of the baking elements of the business to his two nieces, while still managing orders for his major clients on special occasions.
Alcala formed Sawdust Plus in 2010 where he designs creations via 3D imaging, and crafts furniture and other signature woodworking pieces.
His clients enjoy the best of both worlds, as they can actually see what their project would look like before a single piece of wood is cut.
As the good news spread; his clientele expanded through referrals for his intricate, unique and state-of-the art designs that you would usually associate with high-end furniture chains and creations as seen on HGTV and architectural magazines.
The secret to being in business this long is more than meets the eye.
The entrepreneur’s impeccable customer service, work ethic and aftercare is what allows for repeat business.
Green Steel Spaces is his latest creation and dream business which is the design, outfitting and creation of containerized homes or ‘pods’ most popular in Europe and North America.
With an idea in his head; a pencil and pad in his hand and his computer and the ocean as his muse, Renaldo’s work ethic is simple:
“Listen more, talk less and place the customers’ needs first. Your only competition is with your former self.”
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